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About us
pr2 communications agency helps companies, organisations and public figures build trust, strengthen their reputation and earn a recognisable place in the public sphere.
Since 2009 we have been building expertise in media relations, strategic communications and public image management. We work in partnership with our clients to turn communication goals into consistent action, a strong media presence and a lasting reputation.
Our team has delivered more than 100 projects for businesses, NGOs, institutions and public figures.
Today the communication landscape is changing. Alongside traditional media and digital channels come AI systems, which increasingly shape how people search for information, compare companies and choose brands. This raises new strategic questions for business about trust, authority and competitive positioning.
Pepy Dimitrova
Pepy Dimitrova is the founder of pr2 communications agency, with more than 25 years of professional experience in journalism, media relations and corporate communications.
She is Deputy Chair of the Bulgarian Association of PR Agencies (BAPRA) for the 2026–2028 term. She has served on the Board of the Bulgarian Public Relations Association (BDVO) and chaired its Professional Ethics Committee.
Her professional background also spans business development, business analysis and marketing. Together they shape a management approach that links communication strategy to business results, organisational positioning and long-term value.
Among the newer directions in her work is research into the strategic implications of artificial intelligence for corporate reputation, trust and business competitiveness.
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8A Bacho Kiro St, Sofia
office@pr2.bg